TweetAdder for automated tweets based on content uploaded to.Youtube: – set up on Friday night due to a request for video content.Facebook : – set up on Wednesday night.Our internet connection was based in the real ale tent using a wireless hub/dongle that just happened to have been brought along – otherwise we would have used the tether function on my HTC Desire mobile phone. Given that DSLR’s are not too partial to real ale spillage, I kept the 450D well away so I chose my trusty conference partner the Canon Powershot S100 compact. Content was created using a camera with video capability that can fit in a pocket. All media channels were literally set up the night before. The event started on Thursday 9th August and ended on Sunday 12th. This blog post has actually taken more time to write and prepare images for than the work involved over the weekend! The Social Presence This year in order to illustrate the point for a local ‘lunch & learn’ session I thought I would use the festival to get some real data to see what could be achieved and how much work it would take for a tent that comes out once a year for 3-4 days – with the assumption that results for a local bricks-and-mortar business could be multiplied considerably and built up further after the event.Ībout 6 hours of my time over the entire weekend was used to make content with most of that time spent uploading to YouTube and Twitter.
Last year, I put ‘ the Beer Tent‘ on Foursquare for fun and promptly became the Mayor – noting to self that the festival had potential for local businesses to make a lot more of social media. If nothing else, I hope this post can show you how simple ideas can be put together and that thinking of what to tweet is not as hard as it seems when you are surrounded by shareable content! The Local Social Experimentįor the past few years, I have been helping out a friend with a real ale tent at the Huddersfield Food & Drink Festival. You may also think differently about short term Social Media for events as just the starting point as opposed to the beginning and the end. Hopefully you will see that we got more than great content, we made some fantastic local connections and became part of the festival itself. Small local businesses want hard facts and figures as to how much money social might make and how long it will take to see results, so I thought I’d do an experiment on a local level to see just how much reach there might be with a ‘ bit of social‘ and publish the results. Many online marketing pro’s (including me) preach about how social is important, but for the smaller local business who don’t have the resources or the knowledge, this is a very real question, especially when there are many articles floating around suggesting that if you get an intern to do your social, you may be committing brand suicide. I am often asked at local networking events – ‘ what is the benefit of social media for my business? Quickly followed with ‘Will I make any money out of it?’, and ‘When will it start to work?’
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